The Eco-Enterprise and the Reality of Green IT
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Are our vaunted green IT initiatives really just ROI-based business decisions wrapped in environmentally friendly packaging? How far are we really willing to go for principle? As the economy slows, will the truly green initiatives that focus on the broader environment and cost a bit—or a lot—more be swept aside by bottom-line-driven cutbacks, regardless of their positive impact on the planet?
Don't bet your carbon credits on IT sticking to its green guns: A mere 12% of the 419 business technology professionals we surveyed for this report say they'd be willing to pay more for a greener product. Unless these higher-cost initiatives become government mandates, good green intentions will be no match for red ink on a budget balance
For the majority of firms, IT has yet to face that choice; green IT initiatives have thus far been primarily focused on reducing power consumption in overburdened data centers, in large part by virtualizing servers. Being able to cite this as a major achievement in the organization's effort to be more environmentally friendly is a side benefit. But truly going green is not nearly that simple.Yes, technologists have driven advances across all industries, including many that reduce carbon emissions by enabling remote workers, even championing video telecommunications. But let's not pat ourselves on the back too hard: Electronic manufacturing still produces toxic and hazardous by-products, and the waste from old systems leaves lead, mercury, and other nasty stuff in our landfills.
The nascent green IT movement is in for some tumultuous times. As the economy slows, there will be an increasing focus on the ROI of all investments, green or otherwise. Meanwhile, the changing of the guard in Washington signals a resurgence of pure green initiatives that unquestionably will add costs, especially those regulating electronic waste and requiring vendors to produce more environmentally friendly systems. These aren't complementary forces. In this report we'll help IT professionals sort out the current green landscape and see where their peers are today, decide where they realistically can be in a year, and look ahead to what's on the horizon.
This Report is No Longer Available
Report was underwritten for a limited time by BearingPoint.
Table of Contents
- Executive Summary
- Research Synopsis
- Taming IT Energy Hogs
- Beyond Pulling Plugs
- Impact Assessment
- Think Broad
- Procurement Strategies
- Data Management
- Green Evaluation Criteria
- Virtualization
- What's The Government Up To?
- Talking Trash
- End User Management
- Data Center Redesign
- Measuring Success
About the Author
Michael Healey is the chief technology officer at GreenPages Technology Solutions (www.greenpages.com). He has over 20 years experience in technology and software integration. Mike previously served as president of network integrator TENCorp, which was acquired by GreenPages in 2006. As lead technologist he oversees both the application development and implementation teams. GreenPages provides project integration, development, and support services to commercial, education, and health care clients, averaging almost 100 projects annually. Prior to founding TENCorp, Mike was an international project manager for Nixdorf Computer and a Notes consultant for Sandpoint Corp. Mike has taught courses at MIT Lowell Institute and Northeastern and has served on the Educational Board of Advisers for several schools and universities throughout New England. He has a BA in operations management from the University of Massachusetts Amherst and an MBA from Babson College.
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About the Sponsor
BearingPoint is a leading management and technology consulting company serving the Forbes Global 2000 and many of the world's largest public services organizations. Our thousands of experienced consultants help organizations around the world solve their most pressing challenges, day in and day out. Through our collaborative and flexible approach, we can help you envision, plan and execute your journey to IT excellence. We offer a range of services and solutions that cover numerous aspects of building a sustainable business advantage, from advisory services that help you define the strategic vision for IT—and continuously synchronize your vision through governance—to implementation solutions to help you deliver on that vision. Learn more at www.bearingpoint.com/gogreen or 1 866 BRNGPNT.